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[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]It is no secret that I love to blog. Eight years and counting. Blogs provide a great platform for all types of content including video, infographics, photos, and the long written form. Blogs, particularly on career sites, provide a number of benefits you might not have considered for your company. (This blog and list has been updated as of March 22, 2016.)
Blogs allow career sites to be:
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- Fresh and always updated
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- A platform focused on building relationships
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- Optimized and more easily found by search engines
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- Tell a digital story about your employment brand, culture and/or employees
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- A platform to recognize employees
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- Bridge the gap between your customer and your candidate
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- Offering an interactive platform to feature recruiting and employment content
- Share special announcements, milestones and celebrations
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