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Underrepresentation of women
Blue-collar jobs have been notorious for the underrepresentation of women. There are multiple reasons for this including stereotypes and physical requirements. Traditionally, blue-collar jobs were never associated with femininity.
Research shows that companies that have better racial and gender diversity are more likely to be more productive than those who don’t.
Here are some measures businesses can take to ensure that they have good gender diversity for blue-collar jobs.
1. Safety first
There are a lot of precautions companies have to take to ensure that their female workforce is protected. Take Zomato for example. It has introduced a SOS button on its delivery app and even made sure that restaurants include washrooms for women.
Taking safety measures is the first step a business can take to make their female employees feel comfortable. Implementing effective redressal systems for complaints and practicing good office policy is the way to begin. Safety-training is a good option as well!
2. Offer more flexible working hours
A study showed that 26% of women who were working in blue-collar jobs said they thought they needed a more flexible schedule. Despite the denial of the stereotype, even today the responsibility of families and children are still largely associated with women, especially in a country like India.
Offering a more flexible schedule helps female employees have a better work-life balance.
3. Mentors are important
One of the best ways to ensure that a company has a good amount of female blue-collar employees is to create mentors. The presence of a female mentor, who already has experience in the field, can train and support women who are new to it.
A good mentor will make the freshers feel more comfortable with working in a male-dominated environment
The blue-collar workforce which was traditionally dominated by men is changing. In April Ecom Express opened its second women-only delivery center meanwhile over 60% of textile workers in India are women. Women are rising to the top not only in the delivery and textile sector but also in agriculture, driving, and many other sectors, inspiring other women to enter the workforce in non-traditional ways.
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