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Higher demand than ever
For the first time in over 15 months, the demand for blue collar workers has surpassed the pre-covid demand for blue collar talent. Now that most of the population is vaccinated against covid, economic activity is also on the rise across industries.
If you are in the blue collar hiring space, you might already know there’s little benefit with conventional hiring portals. We have listed out some creative ways in which you can hire blue collar staff not just around you but across India.
1. Look for interns:
The best thing about hiring interns is that you never have to worry about the energy levels. Almost all career starters are high on energy and it is basically up to the supervisor to make good use of them. Hiring blue collar interns is also a great way to make sure that your recruitment budgets are in check.
In case you are finding it difficult to hire interns, there are several apps that help you do it. All you need to do is mention that you need interns specifically. This way, you will save costs otherwise incurred on results of mixed optimizations.
2. Try both category-heavy and niche portals:
Informal hiring has lots of bells and whistles. It is nearly impossible for a single portal to cover everything at once. You have to make sure that:
-The candidates are legitimate
-They are actively looking for a job
-Their qualifications match their resume
-They aren’t casual job hoppers
While these sound quite simple, it is impossible to find all of these on a single app. The best idea is to go with a few different platforms. Try both multi-category apps as well as niche category apps which hire for a particular domain (or blue collar job title) only.
3. Extend your referral schemes
Most blue collar recruiters work with referral schemes of some or the other kind. If you have been using referrals, too, it is time to think above and beyond. Increase the stake for your present candidates so that they participate in the process out of their own volition.
Consider delivery boys. They need to deliver at least 5 or 6 orders to make a hundred rupees. If your referral scheme covers such rewards for lesser legwork, people will happily refer their friends. Given the high customer acquisition costs for both online and offline channels, this is one method that all recruiters cannot negotiate with.
4. Offer jobs to multi-skilled candidates
The secret about blue collar jobs is that one person with a pack of a few skills is fit for several jobs. The mistake that almost everyone is making is they are looking for people with specific skills to fill specific positions.
We will do well to understand that a delivery executive can be a security guard and vice versa. With the correct use of such permutations and combinations, the entire bank of resumes can be strengthened.
5. Create multi-location job posts:
You can improve your hiring chances by several factors if your job post is able to attract talent from not just one but several places at once. If you wish to do this with conventional, white collar portals, you will definitely need to pay them an arm and a leg.
However, with blue collar hiring, it would be counter-intuitive to pay extra for posting jobs in multiple locations. Yes, there are some job portals that let you post the same job in several different locations, and that too, for extra cost. Find them and make use of them.
6. Evaluate talent faster:
Several informal recruiters come from a white collar recruiting background. Hiring for white collar positions like developers and designers takes weeks if not month. It is squarely unfair for recruiters to use such durations of time for closing positions in the blue collar space.
In blue collar industry, hiring depends on two factors alone:
-How many you hire
-How quickly you hire
At this, it is incumbent on the recruiters to close positions faster. To be able to do this, you will need to evaluate talent at lightspeed.
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