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A Three Step Process to Improve Driver Recruitment:
With today’s shortage of safe drivers the importance of recruiting and attracting drivers to apply with your company has become paramount.
It’s a noisy employment market and quality drivers hold the cards to choose who they drive for.
So, how do you stand out from the competition? Follow these three simple steps to improve your driver recruitment activities:
1. Create a compelling value proposition
2. Create an effective message that attracts drivers
3. Constantly evaluate the effectiveness of advertising sources
Creating Your Value Proposition :
Great businesses don’t sell products, they solve problems.
A value proposition is a concise statement of why your company is the best solution to a problem.
Take a look at your current driver advertisements – do they look just like your competitors’ ads?
Unfortunately, the market is flooded with advertisements touting platitudes such as “Great Pay!” or “Drive for the best!”
How is a driver supposed to know that your company is the best if every other carrier uses the same selling points?
To be successful, you must sell your company and your job. Start by creating a unique value proposition:
1. Define your target driver
2. Identify their pain points
3. Research competing alternatives – direct and indirect competition
Define Your Target Driver:
You have great drivers who have been with you for years and you wonder, “Why can’t there be more drivers like them?”
To understand the type of driver that you want for your company, start by putting together a profile of your top-performing drivers.
Here are some questions to get you started:
-What do you like most about this job?
-What satisfaction does the job give you?
-Why do you show up on time every day?
-What does our company do well?
This exercise will help you in crafting your marketing message and to identify potential good-fit drivers when they do apply.
Identify Pain Points
Drivers will only consider joining your company if you solve a problem they have at their current employer.
Your recruiters should start their process by asking diagnostic questions such as:
-What job would be a great fit for you?
-Why are you looking to leave your current job?
-How often do you want to get home?
-What benefits are important to you?
Think about what your company does well and ask questions about your strengths
Make sure your recruiters diagnose the driver’s pain before they begin to prescribe your company’s job(s) as the cure.
Know Your Competing Alternatives
To make your advertisements stand out from the competition – understand your direct and indirect competitors and their associated value propositions.
For example, your direct competition might be over-the-road, regional, and local carriers.
Your indirect competitors may be LTL carriers. And, don’t forget about alternative industries – as unemployment rates drop and the housing market grows, drivers may leave to work in the construction industry.
Make note of how these companies are promoting their companies and jobs.
Turning Your Value Proposition into a Compelling Advertisement
The second step is to create advertising which will excite and attract quality drivers to either contact you or apply with your company.
Use the following steps to be heard in a noisy marketplace:
1. Interrupt: You have .5 seconds to capture a driver’s attention when you are one of a hundred jobs to choose from. Visual images are very powerful and can quickly portray a driver’s pain points.
2. Engage: After you’ve captured their attention, you have one second to hook them. This is where you tout your value proposition. Examples may include: Guaranteed $1,000 per week and Guaranteed Weekends Home. Be specific, avoid platitudes and keep it to one sentence.
3. Educate: Success! A driver has invested 1.5 seconds into your advertisement and is willing to commit to learning more. Keep your pitch to three bullet points based on what you discovered during your driver interviews.
4. Call to Action (CTA): Be sure to include your phone number and link to a job-specific webpage with a contact form or application for drivers. The webpage should also be another avenue for you to advertise and sell your job.
Evaluating Advertising Sources
There is a multitude of advertising channels to choose from; however, there isn’t one great source.
It’s important to constantly change, test, and evaluate your sources following this process:
1. Look for a direct line of communication with your target driver. Trucking-specific-job boards are a good general approach to target job-seeking truckers. Pay per Click ads through Google, Bing, and Yahoo and social advertising platforms such as Facebook allow you to serve ads to your target audience through the right keywords and targeted personas.
2. Determine your Return on Investment (ROI) for each advertising channel. For example, if your company hires about 10% of every Recruiting Qualified Lead (RQL), you can infer the future success of a potential lead source from there. Ask vendors to give you their best estimate of leads that they will generate and work backward to determine if the ROI is acceptable.
Improving the effectiveness of your recruiting practices is not an overnight fix, but a never-ending marathon.
Because there is no end, celebrate hitting monthly and quarterly goals with your team.
Your job is to make sure those short-term, measurable goals move the boulder in the right direction.
These materials were created by AvatarFleet, LLC for HireRight, LLC and are provided for general informational purposes. They are not intended to be comprehensive and should not be construed as legal advice. Avatar Fleet, LLC, and HireRight, LLC do not warrant any statements in these materials. HireRight, LLC is not affiliated with and does not endorse Avatar Fleet LLC. HireRight’s products and services are provided under the terms and conditions of HireRight’s screening services agreement and any applicable product-specific addenda, and pursuant to HireRight policies, guidelines, and procedures. Please contact HireRight for more information.
It is fair to say that every person working within the Driving industry has made an enormous difference to how we as a country have pulled through a tumultuous year of uncertainty and concern.
LGV Drivers, Delivery Drivers, Transport Managers, and everyone in between have been relied upon to carry the heavy burden of ensuring our much-needed supplies have reached their destinations. This building pressure to keep the wheels of logistics turning has led to a steadily increasing demand for both new and experienced drivers as the year has progressed.
What does this mean?
The initial COVID-19 lockdown restrictions had a dramatic effect on the number of driving vacancies being posted, surprisingly despite the increased dependence on home delivery services, advertising of driving jobs decreased by 5% last year. However, the industry has been able to recover quickly as restrictions have been eased leading to the demand for Delivery and LGV Drivers in September exceeding that of September last year, by 19%.
What driving roles have the most opportunities?
The most advertised driving jobs with the highest number of both permanent and temporary vacancies throughout the UK during January – October 2020 included:
1. HGV/LGV Driver – over 190,000 unique job vacancies posted, down 28% last year.
2. Delivery and Multi-drop Driver – over 85,000 unique job vacancies posted, down 15% last year.
3. Driver Managers – over 20,000 unique job vacancies posted, down 28% last year.
4. Delivery Leader – over 9,000 unique job vacancies posted, up 6% last year.
Hire A Driver On Monthly Basis
Do you own a car? But you don’t know how to drive?
Then that can be a problem. Many people will suggest you hire a driver on monthly basis. Yes, you can hire a car driver yourself but how far are they reliable? There are so many fraud people around you and they can come home like a driver as well. That can be really dangerous for you as they may hurt you or do anything they want to. So, you cannot just go and hire anyone who comes to you for a car driver job. Just to meet your needs like if you need a driver in Pune, then you can get in touch with the companies who can help you in hiring drivers.
Yes, there are companies from where you can book your drivers. The companies take care responsibility of checking the background of the car driver. This way you will be safe and you will also be able to enjoy driver service in Thane.
Hire A Driver On Monthly BasisHERE ARE DIFFERENT KINDS OF CAR DRIVERS THAT YOU CAN HIRE:
1. You can hire a driver on monthly basis for your own cars. They will report to you every day and he will be paid on monthly basis. They are very punctual in timings and also make sure that they are perfect in driving as well. So, you need not have to worry at all.
2. The second kind is drivers in Mumbai on a daily basis or hourly basis. Yes, if you have someone in the house who can drive but not available at that moment or for that day, then you can hire a car driver for the whole day, for a few hours, or just for one hour. It all depends on your requirement and you will be charged only for the duration for which you are hiring the car driver services.
3. Driver service in Navi Mumbai for corporate companies is also available. Based on the requirement, the company is going to recruit the number of drivers that you need in bulk and place them for your corporate company on a contract basis. The complete payment and other allowance responsibility will be taken care by the company.
Indian Truck drivers the unnoticed warriors during a lockdown:
The whole of India went to complete lockdown from 25 March 2020 to fight the corona pandemic. This lockdown has brought about disruption in every part of the country from livelihood to the mobility of people almost completely halted.
During this lockdown, we have seen our health professional putting their life at risk to treat people infected by the deadly virus & people have praised their work, however,
We missed acknowledging the contribution of few more heroes who are putting their life at risk so that we are not short of essential items like fruit & vegetables, medicine, groceries, etc.
These people are none other than our Indian truck drivers who are working selflessly since the lockdown began in March this year.
While you are reading this article in the comfort of your home at this very moment there might be hundreds of truck drivers if not thousands on road moving from city to city, state to state carrying your essential items which you use on daily basis & trust me they are not making a fortune out of it.
In fact, their journey to provide the essential items on time is filled with countless hardship like,
1- Risk of getting infected by covid 19
2- Harassment by police is, as usual, many truck drivers have complained they have been beaten by the cops though vehicles carrying essential goods are allowed to move.
3- Their waiting time for loading and unloading of trucks has increased drastically due to the shortage of labor in lockdown.
4- They are not sure if they will get their meal on their way since most dhabas and food malls are closed in this lockdown and many have gone without food for days in order to reach well in time to the destination
5- they have not been welcomed Enroute by strangers to help them with food and water as each fear of getting infected
Some of the initiatives for these truck drivers are carried out is below but more needs to be done.
1‑Tata Motors and Indian Oil have come together to take care of our Truckers towards their immense duty and responsibility in this crisis of Covid-19 through their Saarthi Aaram Kendra
As part of the ongoing support initiative, free food, masks, and sanitizers are being provided to the Truckers at 14 locations across India.
To date, a cumulative number of 3850 + truckers have been provided with “on-ground support” at these 14 locations.
2‑Eicher in association with IOCL has till now offered meals & water at their Pragati Kendra across the country.
3‑NHAI- Highway authorities have made food and water at toll plazas.
4‑Driver Seva app by locus to help truck drivers find food and water availability on the go.
5-Desh ke Saarthi is helping these truck drivers to find trucking jobs through its platform on a pan India level.
Do not forget these truck drivers’ contribution in making your life less pain full in this lockdown, appreciate & support them in the best possible ways you can.
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