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How do you hire blue collar workers in India when 85% of the jobs are blue collar and there’s barely a handful of portals serving this mammoth population? After a slumpy 20 months, blue collar jobs are abundant again. But where is all the talent to fill the vacancies?
As many as 7 Million Blue Collar Jobs are up for grabs by the end of 2021. Sectors like eCommerce are reeling under manpower crunch as a shop-happy populace is resetting online shopping records. Even giants like Amazon and Flipkart do not have the answer to delivering such gargantuan bulks of customer orders.
Higher demand than ever
For the first time in over 15 months, the demand for blue collar workers has surpassed the pre-covid demand for blue collar talent. Now that most of the population is vaccinated against covid, economic activity is also on the rise across industries.
If you are in the blue collar hiring space, you might already know there’s little benefit with conventional hiring portals. We have listed out 11 creative ways in which you can hire blue collar staff not just around you but across India.
1. Extend your referral schemes
Most blue collar recruiters work with referral schemes of some or the other kind. If you have been using referrals, too, it is time to think above and beyond. Increase the stake for your present candidates so that they participate in the process out of their own volition.
Consider delivery boys. They need to deliver at least 5 or 6 orders to make a hundred rupees. If your referral scheme covers such rewards for lesser legwork, people will happily refer their friends. Given the high customer acquisition costs for both online and offline channels, this is one method that all recruiters cannot negotiate with.
2. Try both category-heavy and niche portals
Informal hiring has lots of bells and whistles. It is nearly impossible for a single portal to cover everything at once. You have to make sure that:
-The candidates are legitimate
-They are actively looking for a job
-Their qualifications match their resume
-They aren’t casual job hoppers
While these sound quite simple, it is impossible to find all of these on a single app. The best idea is to go with a few different platforms. Try both multi-category apps as well as niche category apps which hire for a particular domain (or blue collar job title) only.
3. Look for interns
The best thing about hiring interns is that you never have to worry about the energy levels. Almost all career starters are high on energy and it is basically up to the supervisor to make good use of them. Hiring blue collar interns is also a great way to make sure that your recruitment budgets are in check.
In case you are finding it difficult to hire interns, there are several apps that help you do it. All you need to do is mention that you need interns specifically. This way, you will save costs otherwise incurred on results of mixed optimizations.
5.Share unheard of benefits
The blue collar marketplace is quite saturated as far as payments and rates are concerned. Unlike white collar hiring, there is no 30% hike for switching jobs either. So once people settle down into their jobs, there is seldom any incentive for switching jobs.
Savvy recruiters understand this only too well. This is why you must think outside conventional terms when it comes to differentiating their benefits. This may range from better incentives to higher rates for the top 20% performers. Whichever way you want to entice people to apply for your jobs, make sure the benefits are real and legible.
6. Evaluate talent faster
Several informal recruiters come from a white collar recruiting background. Hiring for white collar positions like developers and designers takes weeks if not month. It is squarely unfair for recruiters to use such durations of time for closing positions in the blue collar space.
In blue collar industry, hiring depends on two factors alone:
-How many you hire
-How quickly you hire
At this, it is incumbent on the recruiters to close positions faster. To be able to do this, you will need to evaluate talent at lightspeed.
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